December 09, 2005 · By
Raceing partnership company West Point Thoroughbreds announced Monday, December 5th it has finalized a marketing agreement making it the "Official Racing Partnership" of the Aladdin Resort & Casino in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Las Vegas (soon to be Planet Hollywood).
West Point Thoroughbreds and the Aladdin Race & Sports Book will engage in cross promotional efforts, including West Point sponsored and hosted seminars, parties and race days at the Vegas property, as well as reciprocal links on the respective Web sites. West Point Thoroughbreds will also have a "Wall of Fame" in the hotel's race and sports book, and West Point investors will receive special room rates and exclusive packages at the Aladdin.
"We're excited about having a presence in the wagering capital of the world," said Terry Finley, president and founder of West Point Thoroughbreds. "Las Vegas not only is the home to a large population of professional horseplayers but attracts horse racing fans from around the world to wager in its race books." <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
"The Aladdin is delighted about this new relationship with West Thoroughbreds," said Brad Bryant, Aladdin director of race and sports. "Our customers will benefit from the special racing events West Point's team will host here and help create even more excitement for Thoroughbred racing with our clientele."