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It's Derby Week and Everyone Has a Story

May 06, 2011 · By Terry Finley · Share

Greetings from Churchill Downs. I’ve been here since Tuesday. My observations? A lot of Derby entrant owners having a good time, relishing and cherishing the experience they are having as competitors in the Kentucky Derby.

What’s great about this year? Every horse and its connections have a story. There are no vanilla horses or people associated with this Kentucky Derby. Come Saturday night, the winner and the winning connections will be the story that everyone is interested in, and that is the way it should be.

This week I was interviewed on CNBC’s “Strategy Session” talking about the lifestyle of investing in Thoroughbred racehorses. The segment also highlighted our eight-year-old gelding Awesome Gem and his return on investment to his partnership. Sure, he has provided a solid financial return as our all time money earner of over two million dollars, but think about the lifestyle and emotional enjoyment component that compounds the returns for his investors and the value of the unique experience Thoroughbred ownership provides. I guarantee you every single Derby entrant owner has already achieved a substantial ROI with his or her horse based on that unique experience factor alone. By the way, Awesome Gem competes in the $300,000 (G3) Alysheba Stakes today on the Oaks undercard so I will be there with his Partners to see if he can add another graded stakes win to his resume.

I also participated in an ownership webcast this week with The Blood-Horse.com and had the pleasure of chatting live with many new people who are interested in our game. The questions were good and the enthusiasm is high.

Yes, there are issues in the industry. However, I am here to tell you that the magic is not going away. The magic of the Kentucky Derby experience is still as strong as it ever was on the backside in the mornings and the frontside in the afternoons. We must continue to spread the word about how good and how captivating our business is for participants, for handicappers, and for fans.

Let the best horse win on Saturday.


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